Key facts
- Look for
- Local sales record in your area and price range
- Ask about
- Marketing plan, photography, buyer network
- Beware
- Valuations far above the evidence
- Agree in writing
- Fees, duration, exclusivity
What to look for
- Local track record — recent sales of similar homes in your area and price range.
- An honest valuation — backed by comparable sales, not flattery. See pricing your property.
- Marketing quality — professional photography, floor plans, video, and where your home will be seen.
- Buyer network — local and international buyers, and a database of active searches.
- Communication — regular feedback after viewings and a named advisor.
- Negotiation and follow-through — guiding the sale through the promise of sale to the deed.
Questions to ask
- What have you sold nearby, and for how much?
- Who are the likely buyers, and how will you reach them?
- How will you handle viewings and feedback?
- What is your fee, and what does it include?
The agreement
Agree in writing the commission, the duration, whether the instruction is exclusive or open, and how either side can end it. See exclusive vs open listings.
Thinking of selling? Request a confidential valuation.
